FashionMag talks about UNDREST!

FashionMag.com talks about UNDREST, its Flagship Store and features 2010 Spring/Summer pieces! (I've translated the French version to English, for those who cannot read in French) For the French version, please click here. Undrest opened in Los Angeles

The lingerie brand Undrest continues its development overseas. Having won numerous outlets, it has reached the milestone by opening its first store in Los Angeles proper, the city where she was born. Undrest, collection spring-summer 2010 Both light and intimate, the new space, opened at 110 South Robertson Boulevard, features the entire universe of the brand. Created in 2007 in Los Angeles by Maria Paz Navales, which ensures the creation Undrest now a large number of references. His fashion baby doll a little minx comes in underwear ruffled, frilly satin and bows, along with tops and other pieces of night. All done in natural materials from Italian cashmere with silk or cotton. A cotton called 100% Supima (abbreviation for Superior Pima, editor's note) superior who has the distinction of being reaped only in the United States. In the same spirit, it also offers a line of swimwear. Undrest, collection spring-summer 2010 Invited the Bon Marche last year, with his collection Fall / Winter 2009/2010, the mark will be at Salon de la Lingerie 23, 24 and 25 January. Undrest is currently distributed in France at Baby Buddha in Paris and Diable au Corps Le Touquet. Price later, count on average 50 euros for breeches, with some rooms starting at 15 euros and other than the 150 euros (made entirely of lace).

By Emilie-Alice Fabrizi

IT'S OFFICIAL!

The UNDREST. POP UP SHOP is OFFICIALLY turning into The UNDREST Flagship Store.

After much success of our Pop Up Shop in one month, we've decided to make Robertson Blvd. our home!

Come visit us anytime!

UNDREST FLAGSHIP STORE:

110 S. Robertson Blvd.

Los Angeles CA 90048

T: 310 288 2110

Leave us a comment! We'd love to hear from our fans and customers!

UNDREST LAUNCH PARTY!

Sips of champagne, rhythmic sounds of hip hop Dj'd by Caroline d'Amore,  and hors d'oeuvres of Wolfgang Puck floated around the UNDREST POP UP SHOP Thursday Night as Maria Paz Navales celebrated it's launch.

Designer Maria Paz Navales and her ladies of UNDREST.

Thursday night's guests included: Whitney Port from The City, Stephanie Pratt & Lauren (Lo) Bosworth from The Hills, and E!'s Daily 10 Host, Catt Sadler.

Maria Paz Navales personally gave Stephanie & Lo one-of-a-kind, handcrafted black French Lace gloves that Stephanie walked out wearing before leaving the UNDREST soiree.

Whitney Port stayed only for a short time, but returned to the shop for some lingerie and loungewear.