GET UNDREST.: December 2009

Monday, December 28, 2009

1st Official UNDREST SALE!

Tomorrow, we are having our 1st official UNDREST Sale!

Come by the store and stock up on some cute, cotton undies and loungewear!

Our sale is also available on our website: undrest.com

UNDREST. FLAGSHIP STORE

110 S. Robertson Blvd.

Los Angeles CA 90048

T: 310 288 2110

We open from 11 am to 7 pm.

HOPE TO SEE YOU THERE!

Thursday, December 24, 2009

Apparel News does a feature story on Lingerie Stores and interviews Maria Paz Navales!

by Rhea Cortado, Associate Editor

STAYING POPPED UP: Maria Paz Navales

made her Undrest pop-up shop permanent after

a steady holiday sales season.

Investing in Essentials: Customer Service-Based Lingerie Stores Thrive

Despite a challenging year that left many neighborhood shopping thoroughfares abundant with empty windows and “for lease” signs, lingerie boutiques are not only hanging on but growing in numbers. Several brave entrepreneurs—many with limited retail experience—opened doors for business this year in Los Angeles, including Sugar Lilie Dessous Prives, Jenette Bras, and Undrest lingerie and loungewear. There were also established lingerie brands that rolled out new stores. Italian luxury line La Perla debuted its second Los Angeles outpost in the Malibu Lumber Yard. And Intimacy, a multi-door retailer based in Atlanta, opened its first California location at the Fashion Valley shopping center in San Diego this year and has plans to open locations in the Westfield Century City andSouth Coast Plaza malls as early as May 2010.

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Get comfortable

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The sagging economy and abundance of “for lease” signs proved favorable for local designer Maria Paz Navales, who was able to negotiate an affordable temporary lease for a pop-up shop on the high-profile shopping block of Robertson Boulevard. The boutique showcases her Undrest Supima cotton knit and cashmere crochet loungewear; her higher-end line, Undrest Haute Couture; and her swim line,Undrest by the Sea.

Following brisk holiday sales of her cotton and cashmere lines and the presentation of “a deal by the owner of the building I couldn’t refuse,” Navales decided to make the pop-up shop permanent.

“Seeing the retail aspect has made me a better designer. I am able to kind of get a sense of what the retail buying pattern is. I’m able to listen to what the general public wants, and I design with their needs [in mind],” said Navales, who is in the store at least three times a week. She plans to use the store as a testing ground for a ready-to-wear line of Supima cotton/Modal/spandex leggings and Liberty of London print dresses in Spring 2010.

TO READ THE WHOLE ARTICLE CLICK HERE.

TO READ MORE IN APPAREL NEWS: APPARELNEWS.NET

Catt Sadler's New Obsession

Check out Catt Sadler's blog where she talks about her new obsession: UNDREST!

Tuesday, December 22, 2009

Opening Presence

The UNDREST. Flagship Store is mentioned in GENLUX'S Winter 2009 issue !

Friday, December 18, 2009

WE'RE IN NET-A-PORTER!!!

UNDREST. is officially on NET-A-PORTER.COM!

Check out upcoming Spring/Summer 2010 styles.

Thursday, December 17, 2009

Something special for someone special

This Christmas, why not strut around the house in UNDREST's Cashmere Amandine Flutter Wrap Robe! Guys, this would be a great item to give to your wife or girlfriend for Christmas!They will absolutely love the way the cashmere feels on their skin. It's too die for!

Wednesday, December 16, 2009

UNDREST IN ANTHROPOLOGIE

New Spring/Summer SS10 styles are now available at Anthropologie!

Stop by your nearest Anthropologie and check them out!

USA GETS UNDREST TODAY

Christina Ricci and Rachel Bilson get in touch with their girlie sides with Undrest's sweetly sexy undergarments, made of ultra-smooth Supima cotton. $46-$130 at Undrest.com.

Thursday, December 10, 2009

IT'S OFFICIAL!

The UNDREST. POP UP SHOP is OFFICIALLY turning into The UNDREST Flagship Store.

After much success of our Pop Up Shop in one month, we've decided to make Robertson Blvd. our home!

Come visit us anytime!