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Monday, December 28, 2009

1st Official UNDREST SALE!

Tomorrow, we are having our 1st official UNDREST Sale!

Come by the store and stock up on some cute, cotton undies and loungewear!

Our sale is also available on our website: undrest.com

UNDREST. FLAGSHIP STORE

110 S. Robertson Blvd.

Los Angeles CA 90048

T: 310 288 2110


We open from 11 am to 7 pm.


HOPE TO SEE YOU THERE!

Thursday, December 24, 2009

Apparel News does a feature story on Lingerie Stores and interviews Maria Paz Navales!

by Rhea Cortado, Associate Editor

STAYING POPPED UP: Maria Paz Navales
made her Undrest pop-up shop permanent after
a steady holiday sales season.


Investing in Essentials: Customer Service-Based Lingerie Stores Thrive

Despite a challenging year that left many neighborhood shopping thoroughfares abundant with empty windows and “for lease” signs, lingerie boutiques are not only hanging on but growing in numbers. Several brave entrepreneurs—many with limited retail experience—opened doors for business this year in Los Angeles, including Sugar Lilie Dessous Prives, Jenette Bras, and Undrest lingerie and loungewear. There were also established lingerie brands that rolled out new stores. Italian luxury line La Perla debuted its second Los Angeles outpost in the Malibu Lumber Yard. And Intimacy, a multi-door retailer based in Atlanta, opened its first California location at the Fashion Valley shopping center in San Diego this year and has plans to open locations in the Westfield Century City andSouth Coast Plaza malls as early as May 2010.


...

Get comfortable

...

The sagging economy and abundance of “for lease” signs proved favorable for local designer Maria Paz Navales, who was able to negotiate an affordable temporary lease for a pop-up shop on the high-profile shopping block of Robertson Boulevard. The boutique showcases her Undrest Supima cotton knit and cashmere crochet loungewear; her higher-end line, Undrest Haute Couture; and her swim line,Undrest by the Sea.

Following brisk holiday sales of her cotton and cashmere lines and the presentation of “a deal by the owner of the building I couldn’t refuse,” Navales decided to make the pop-up shop permanent.

“Seeing the retail aspect has made me a better designer. I am able to kind of get a sense of what the retail buying pattern is. I’m able to listen to what the general public wants, and I design with their needs [in mind],” said Navales, who is in the store at least three times a week. She plans to use the store as a testing ground for a ready-to-wear line of Supima cotton/Modal/spandex leggings and Liberty of London print dresses in Spring 2010.

TO READ THE WHOLE ARTICLE CLICK HERE.

TO READ MORE IN APPAREL NEWS: APPARELNEWS.NET

Catt Sadler's New Obsession

Check out Catt Sadler's blog where she talks about her new obsession: UNDREST!





Tuesday, December 22, 2009

Opening Presence

The UNDREST. Flagship Store is mentioned in GENLUX'S Winter 2009 issue !

Friday, December 18, 2009

WE'RE IN NET-A-PORTER!!!

UNDREST. is officially on NET-A-PORTER.COM!


Check out upcoming Spring/Summer 2010 styles.

Thursday, December 17, 2009

Something special for someone special

This Christmas, why not strut around the house in UNDREST's Cashmere Amandine Flutter Wrap Robe! Guys, this would be a great item to give to your wife or girlfriend for Christmas!They will absolutely love the way the cashmere feels on their skin. It's too die for!


Wednesday, December 16, 2009

UNDREST IN ANTHROPOLOGIE

New Spring/Summer SS10 styles are now available at Anthropologie!

Stop by your nearest Anthropologie and check them out!






USA GETS UNDREST TODAY

Christina Ricci and Rachel Bilson get in touch with their girlie sides with Undrest's sweetly sexy undergarments, made of ultra-smooth Supima cotton. $46-$130 at Undrest.com.




Thursday, December 10, 2009

IT'S OFFICIAL!

The UNDREST. POP UP SHOP is OFFICIALLY turning into The UNDREST Flagship Store.

After much success of our Pop Up Shop in one month, we've decided to make Robertson Blvd. our home!

Come visit us anytime!


UNDREST FLAGSHIP STORE:

110 S. Robertson Blvd.

Los Angeles CA 90048

T: 310 288 2110



Leave us a comment! We'd love to hear from our fans and customers!

UNDREST has been NOMINATED!


Juli B. has nomiated UNDREST in their Style Awards!


it's definitely getting a little chilly, but with the
undrest astrid string bikini and bralette ($165-175)
you can strip some layers and keep warm in a different way.
you'll be reaching for these underpinnings, in satin chiffon
with delicate chantilly lace and silk satin trimmings,
all season long available
at anthropologie. 823 newport center drive.
at fashion island. newport beach . 949.720.9946.

VISIT UNDREST AT:


or

UNDREST SHOP.

110 S. Robertson Blvd.

Los Angeles CA 90048

T: 310 288 2110

UNDREST BY THE SEA SWIMWEAR ARRIVING IN...

URBAN OUTFITTERS & NET-A-PORTER.COM!!!

Arriving this month in Urban Outfitters:

COTE D'AZUR

French Triangle Top & Hipster Shortie

sea
lava


BIARRITZ

Strapless Maillot
sea/natural
black/natural



WATCH OUT FOR THESE STYLES IN JANUARY 2010!

URBAN OUTFITTERS:

MALIBU

Halter Monokini
navy



LIBERTY PRINT

Ruffle Monokini
berkeley


Ruffle Bandeau Top & Ruffle Hipster Brief
glastonbury



BIARRITZ

String Halter & Hipster Short
BLACK/NATURAL


NET-A-PORTER.COM:
MALIBU

Cinched Halter Top & Ruffle Heart Hipster

navy



Ruffle Bandeau Top & Ruffle Hipster Brief Bottom
french stripe



COTE D'AZUR

French Triangle Top & Hipster Shortie
lava



LIBERTY PRINT

Ruffle Heart Halter Top & Ruffle Hipster Short Bottom
berkeley


Ruffle Bandeau Top & Ruffle Hipster Brief
palm beach


SEBASTIAN

Bandeau & Hipster Short
pacific


Halter & Hipster Short
sand


JARDINS

Cinched "V" Back Maillot
(front)
(back)

jade



BUZIOS

Brazilian String Top & Brazilian String Bottom
cocoa

Stock up early for next year's Summer season and remember...

Keep a look out for upcoming UNDREST styles!

NEXT UP: UNDREST in ANTHROPOLOGIE & VICTORIA SECRET!

Monday, December 7, 2009

Look Winter Wonderfully cute in the Sofia Robe!

Daily Candy includes the Sofia Robe in their 2009 Girls' Gift Guide!






Where to purchase:

website: undrest.com


store: 110 S. Robertson Blvd.

Los Angeles CA 90048,

(310) 288-2110

Thursday, December 3, 2009

A REAL HOUSEWIFE in UNDREST!!!


THIS JUST IN: Kelly Bensimon from The Real Housewives of New York City was lounging around in the Virgin Islands and is wearing UNDREST swimwear!!! How Exciting!!


Kelly Bensimon shown in Malibu Ruffle Bandeau Top & Ruffle Hipster Brief Bottom.

This style is available online and at our UNDREST. shop!




UNDREST POP UP SHOP
110 S. Robertson Blvd.
Los Angeles CA 90048
T: 310 288 2110
www.undrest.com

Monday, November 30, 2009

Juli B's intimacy issues

Juli B chooses the UNDREST POP UP SHOP as a fashion pick!

UNDREST is a FAVORITE!

GREER'S OC is in love with UNDREST and adores its luxurious layering pieces.





LE FIGARO'S Christmas Shopping Guide

UNDREST's "Colette" bralette & girlshort is on Le Figaro's Christmas Wishlist!


WISHLIST
DELIGHTS OF CHRISTMAS

For a closer look, check out the "Colette" bralette and girlshort at:

Miss Ebene in "Jardins"

French Magazine, MISS EBENE editorializes the "Jardins" Cinched String Top & Cinched Back String Bottom.

Notice how the snake print complements the glowing skin of this gorgeous model. Que magnifique!


Wednesday, November 25, 2009

Undrest Pops Up on Robertson

BLACKBURN AND SWEETZER talk about UNDREST's lovely boutique, the launch party, and the adorable UNDREST dolls showcasing the entire collection.



To read their blog: Undrest Pops Up on Robertson

2 days until BLACK FRIDAY!

We've just added some new deals to our BLACK FRIDAY SALE!



UNDREST. POP UP SHOP!
110 S. Robertson Blvd.
Los Angeles CA 90048
T: 310 288 2110

Mon - Sat: 11 am - 7 pm
Sun: 12 pm - 6 pm

Whitney Port and her UNDREST. party outfit

WHO WHAT WEAR DAILY talks about what Whitney Port wore to the UNDREST. POP UP SHOP Launch Party!



While Whitney Port attended the opening of Undrest shop in West Hollywood earlier this month, she showed off a tricky combination of plaid and stripes when she mixed a Wayne Plaid Jacket and T by Alexander Wang's Striped Baggy Shirt.

Read more on what Whitney Port wore to the UNDREST Launch Party: here